A deluxe edition was released exclusively via iTunes on July 6, 2010, including five bonus tracks, three remixes, and a music video.

"Hello Fascination" premiered via the duos MySpace page on July 24, 2009 before it was released for digital download on August 2, 2009 as the first single from the album.

[10] An accompanying music video was shot in Los Angeles, California and was released on July 28.

[14] Tim Sendra of AllMusic gave the album 3 and a half stars out of 5, positively saying, "Hello Fascination won't top any year-end critics polls, but while it is playing, the goofy lyrics, bubblegum snappy melodies, and overall feeling of joyousness will make you feel good.

"[17] However, Drew Beringer of AbsolutePunk gave the album a highly negative review, saying that "Breathe Carolina will sell a lot of copies, so good for them, but that doesn’t make this band any less despicable to self-respecting fans of music".