It tells the story of Connor O'Neil and his dog, who are killed by an ice cream van and sent to hell.

There he is sentenced to spending all eternity reading intellectual books and listening to classical music with his personal devil tormentor, Clarence, and a transvestite Viking, Olaf.

Eventually he meets a beautiful naked angel called Francessa who tells him that one person's hell could be his heaven.

On behalf of The Bulletin of the Center for Children's Books, April Spisak wrote, McGowan teeters between horrifyingly disgusting and outrageously humorous in his creation of a Hell.

Long after the revulsion has faded, readers will likely remember the intriguing notion of a personalized Hell, the creepy, ambiguous ending, and Conor himself, a deeply flawed but ultimately sympathetic character.