Its founder, Alan Heller, invited well-known architects and designers including Mario Bellini, Frank Gehry, and Lella and Massimo Vignelli to create products for the company.

[1][2] Heller's first line of products was a set of stackable dinnerware known as "Hellerware"[3] designed by Lella and Massimo Vignelli.

"[15] In January 2023, Heller relaunched their Vignelli Dinnerware collection at MoMA Design Store,[16] leading to its being featured by partner companies.

[17] Also in January 2023, Heller began to issue non-fungible tokens to guarantee the genuineness of their designer products such as the Vignelli rocker chair.

[18] The company's furniture and houseware have been described as "elegant, often whimsical but always affordable" by The New York Times,[19] "iconic" by the business news outlet OfficeInsight,[20] as "the cult favorite design brand" by Business of Home magazine,[14] and as "beautiful and timeless" by Architonic.

[23] The company's plastic chair designed by Mario Bellini won a Gold Medal, the Compasso d'Oro, in Milan in 2001;[19][7] it is exhibited in the Museum of Modern Art.