[7] In early September, the company began raising funds for production by public subscription over the internet, promising 80% minimum capital preservation and distribution of additional profits if domestic viewership exceeded 1.15 million.
[12] Regulation of anonymous partnerships was not under the jurisdiction of the FSS; the Ministry of Finance and Economy regarded this as a loophole in investor protection laws but had no authority to intervene.
It was difficult to take smooth shots in the highly public setting, and work even had to be stopped temporarily due to complaints from patients and their visiting family members; combined with the emotional nature of the scene, this took its toll on the actors.
[17][18] Soundtrack work continued in March, with veteran singer Kim Jang-hoon and child actor Park Ji-bin recording a duet for release as a promotional music video.
[6] Distribution rights for Japan, China (including Hong Kong), and Singapore were sold to Japanese company Shochiku for US$300,000 just prior to the film's South Korean release.
[24] Word-of-mouth contributed to the film's popularity and gave it a strong second week, including 219 thousand viewers during the long weekend for Memorial Day.