The gameplay involves adventuring and puzzle solving, with new areas being added regularly.

Optional quests include platform time attacks, house furnishing, and photographing Gudetama.

Hello Kitty Island Adventure was developed by Boulder, Colorado-based game studio Sunblink Entertainment.

In an interview with TouchArcade, two of the employees, Chelsea Howe and Tom Blind, stated that they wanted a game that combined cozy simulators such as Animal Crossing with more exploration-based gameplay.

[1] Critics and fans noted that the game shares its name with a fictional one that Butters Stotch from South Park mentions playing as part of a gag in the 2006 episode "Make Love, Not Warcraft", which became an Internet meme used as shorthand to refer to a casual game.