The 90-second spot was created by Oscar-nominated film director Spike Jonze for ad agency TBWA\Chiat\Day to advertise the adidas 1 "intelligent" sneakers.
In the visual effects-laden commercial, a man (played by actor David Douglas) wakes up in his bed- which, along with a lamp, is in an otherwise dark space- as his adidas_1 sneakers bounce onto his feet and tie their own laces.
Similar to the chase scene near the end of Jonze's film Being John Malkovich, the man frequently jumps from one plane to another, as the camera rotates to show that a wall or ceiling has become the floor.
After running head-first into a fire hydrant, the man yawns, returns to his bed (which, from where he is standing, is on the wall), and goes to sleep.
That album's first single, "Gold Lion", was named after the awards won by the commercial in Cannes.