Helvítis fokking fokk

The phrase was coined by the artist Gunnar Már Pétursson, who painted the message on a placard while protesting outside the Icelandic parliament.

[5] In the sketch, inspired by Gunnar Már's story,[6] Jón played a strait-laced middle-aged protester participating in the kitchenware revolution struggling to express his indignation at the crisis and eventually coming up with a sign reading Helvítis fokking fokk!!

[7][8] People even made real-life signs bearing the phrase which they took to the protests on Austurvöllur;[9] it was also printed on T-shirts.

[11] Describing the city-centre office of the Borgarahreyfingin party, Georg Fornes mentions that 'both inside the place and outside you could see various items from the demonstrations, including pots, cake-tins, and dirty placards with the slogan Helvítis Fokking Fokk!’[12] Although usually an interjection, the term is also attested as a substantive, referring to the situation surrounding the financial crisis in general.

[17] It is also the favourite phrase of the character Guðni in Ævar Örn Jósepsson's 2010 novel Önnur líf.