The magazine's head office has been located in Västra hamnen, a city district in Malmö, since 2005.

[4] Statistics have shown that the average readers of Hemmets Journal are 56-year-old women living in smaller cities across Sweden.

[4] Features in the magazine include editorials,[5] interviews,[6] fashion reports,[7] crosswords,[8] poetry,[9] horoscopes,[10] and recipes.

[citation needed] In addition, Hemmets Journal had 150,000 online readers in 2007.

[citation needed] Hemmets Journal is also the second largest family magazine in Sweden.