[6] Hemmets Veckotidning targets women aged between 25–59 years.

[6] It features articles on cooking, baking, crafts, fashion, beauty, and interior decoration.

[6] Ulla Cocke was the long-term editor-in-chief of Hemmets Veckotidning.

[8] Hemmets Veckotidning enjoyed the peak circulation of 455,000 copies both in 1957 and in 1958.

[9] It was the third best-selling magazine in Scandinavian countries with a circulation of 182,300 copies in 2013.