The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden.

Their live shows included swinging baseball bats and singing to recorded music.

During a show in Stockholm, Sweden, the two band members were thrown off stage after swinging a baseball bat.

[5] In April 2010, Eric Berglund's solo project ceo emerged via the Sincerely Yours website, which prompted speculations that The Tough Alliance had disbanded.

Eric Berglund first denied[6] but in August stated in an interview with the Swedish newspaper Göteborgs-Posten, that he and Fürst were nothing more than "teammates in a football team".