[4] In 1998, The firm staged the sponsorship of London's Regent Street Lights by the drinks brand Tango, an event that featured pop group All Saints.
[5][6] The company quickly became well known for its work in art and pop culture [7] and in 2002, Henry's House mounted an open air ice exhibit outside London's Design Museum for YBA Anya Gallacio to launch a new flavour of Absolut Vodka.
[18] The programme's 1st season had attracted negative comment and HH were appointed by Endemol Controller of Entertainment Ruth Wrigley, C4 Commissioning Editor Liz Warner and C4 Head of Communication Yvonne Taylor with a brief to generate Fleet Street support for the innovation around the show which included 24-hour streaming for the first time.
HH won the pitch for the business by renting a townhouse next to the studio in 3 Mills where the TV show was filmed and staffing it with a team of experienced publicists working on a 24/7 rota to provide cover for the live streaming.
[19] According to The Observer, the publicity campaign for Big Brother became “the biggest story of the year, generating more coverage and selling more copies than any other subject, including the Conservative leadership election, the foot and mouth crisis and Tim Henman's Wimbledon run”.