On October 1, 1934, they left for Los Angeles, California to join his older sister who had moved with her lawyer husband two years before.
Rogers and Cowan then became the twelfth-largest public relations firm in the United States… Headquartered in Beverly Hills, also offices in New York and London.
[2] Crediting him with being the founder of modern-day publicity, The New York Times wrote, "Henry C. Rogers transformed the seedy world of the Hollywood press agent into a plush-carpet profession.
Rogers was known as the man who elevated industry ethical standards, particularly through his insistence that public relations professionals had as much responsibility to the news media as they did to their clients.
Rogers, who was credited with making Rita Hayworth a household name and with creating the sweeping publicity campaigns that have become a fixture of the annual quest for Academy Awards, became almost as well known in Hollywood as the famous clients” who included Audrey Hepburn, Lucille Ball, Paul Newman, Frank Sinatra, Cary Grant, Gregory Peck, Danny Kaye, Rex Harrison, Gary Cooper, Kirk Douglas, Liz Taylor, Shirley MacLaine, Olivia de Havilland, Jane Wyatt and Jane Wyman.
Later expanding into international and corporate PR, representing Fortune 500 companies and earning the prestigious appointment as Prince Philip, the Duke of Edinburgh’s, first ever publicist.
Headquartered in Los Angeles, it was at this time that they opened an office in New York to create a strong presence on the East Coast as well.
[8] Charles Champin of The New York Times wrote, "[I]n 1965, Rogers & Cowan was the powerhouse among independent publicity agencies servicing the entertainment industry."
The New York Times wrote, "Henry C. Rogers transformed the seedy world of the Hollywood press agent into a plush-carpet profession.
Rogers was known as the man who elevated industry ethical standards, particularly through his insistence that public relations professionals had as much responsibility to the news media as they did to their clients.