[3] In 1936, Henry Heydenryk Jr. brought the firm to New York City in the United States where he would revolutionize the framing industry by creating new designs and finishes.
In the beginning, the American House of Heydenryk was a franchise of the Dutch firm, making period reproductions for artists, galleries and museums.
[6] In addition to Hartley, The House of Heydenryk Jr. worked directly with and made frames for other American Modernist artists including Georgia O'Keeffe, John Marin, Max Weber, Charles Sheeler, Jacob Lawrence, Stuart Davis, Romare Bearden, Milton Avery, Yasuo Kuniyoshi and Abraham Walkowitz.
[9] Other painters who framed directly with Heydenryk include Fernand Léger, Yaacov Agam, Moise Kisling, David Burliuk, Reuven Rubin, Philip Evergood and Joseph Solman as well as the portrait photographers Yousuf Karsh and Richard Avedon.
Henry Heydenryk Jr. worked with The Museum Of Modern Art’s co-founder Mary Quinn Sullivan, the director Alfred H. Barr Jr. and the senior curator Dorothy Canning Miller and framed many major paintings in the collection.
Such legendary Hollywood icons of style as Marlene Dietrich, Greta Garbo, Ginger Rogers and Lauren Bacall all came to Heydenryk for his advice on framing.
He promoted the book by giving extensive lecture tours, appearing at museums across the country and on television programs such as The Today Show.