Following an unsuccessful attempt to sell bicycles made to his own design he took up the post of mathematics and science master at Brynavor Hall College, Towyn but continued to develop material for another book on cycling.
[3] Walter Staner took over the editorship from Sturmey in July 1901 following his premature retirement from injuries received while road-testing a car.
William Reilly signed away his rights to any of his future bicycle gear inventions to The Hub company and soon left them to work at Royce of Manchester.
By March 1902, he had entered an agreement giving sole rights to the hub to Frank Bowden, chairman of the Raleigh bicycle company.
This story portrayed Sturmey as the leading figure in the fictitious collaboration, a pretence he maintained for the rest of his life.
Friendly with company promoter Harry J Lawson Sturmey invested heavily in[9] and became closely associated with Daimler and was a director and deputy chairman.
Chairman H J Lawson rarely attended board meetings, Sturmey usually presided and involved himself in day-to-day activities gaining the reputation of "live wire" at the firm.
At the Annual General Meeting of shareholders held the following month four board members retired and E H Bayley and Sir Edward Jenkinson were appointed.
[10] Adding to it a body built to his own design by Mulliners of Northampton, Sturmey took delivery of the ninth Daimler built at Coventry in September 1897 and in October carried out a well-publicised epic drive from John o' Groats to Land's End accompanied by Richard Ashley, a mechanic.