Herbert Schmertz

[2] For two years, from 1955 to 1957, he worked for the United States Army's intelligence efforts in Washington, D.C. Schmertz further received a Doctor of Law degree from Union in 1977.

[2] From the initial joining of Mobil in 1966 to his leaving of the company in 1988, Schmertz oversaw a number of advertisements placed into the Op-Ed section of The New York Times, beginning in 1970.

This continued for further programs and led to the use of what Schmertz called "affinity-of-purpose marketing", where audiences began associating successful television shows with the companies sponsoring them.

[4] In 1983, former president Ronald Reagan nominated Schmertz to be on the United States Advisory Commission on Public Diplomacy for a term lasting until 1985.

[2] In 1986, Schmertz authored Goodbye to the Low Profile: The Art of Creative Confrontation,[7] a meditation on his experiences with the news media while working for Mobil Oil.

Schmertz circa mid 1980s.
Schmertz and Fred Wertheimer debate the influence of political action committees and campaign finance reform in September 1984.