His father used the legacy to found The Christian Globe, a non-denominational penny weekly mainly funded by patent medicine advertising.

[1] In 1906, Herbert Allingham was recognised by Amalgamated Press and began writing stories for Puck, The Jester, Comic Cuts, Chips and The Butterfly.

By 1909, readers' enjoyment of Allingham's contrasting serials Plucky Polly Perkins and Driven from Home sent The Butterfly's sales figures soaring.

In 1918, financial hardship forced Allingham to lease thirteen of his most successful titles which were then anonymously syndicated across D. C. Thomson & Co. Ltd regional papers.

[1] In 1926 Amalgamated Press was sold, Allingham's rates of pay were slashed and his work on the comics dried up as tastes changed.

Many of his pre-war serials were hastily revised and re-issued and the editor (Anne St John Cooper) took as much new work as he was able to produce.