The activity was first run as a part of AB P. Håkansson, which through its cooperation with Felix could find an outlet for its surplus of vinegar in the factory.
During World War II, Herbert Felix fought as a volunteer in the Czech exiled forces and made unsuccessful efforts to save his family from the Holocaust.
After the war, Herbert Felix returned to Eslöv to continue to develop the company, which he purchased together with the chairman of the board in 1948.
Under his leadership, the company introduced classical Swedish food products such as bostongurka, cucumber for sandwiches and ketchup in plastic bottles.
Due to economic difficulties, in 1961 Herbert Felix sold 80% of his holdings in the company to Svenska Sockerfabriks AB (SSA, Sockerbolaget) and the rest in 1964.