Herbert Matter

Born in Engelberg, Switzerland, Matter studied painting at the École des Beaux-Arts in Geneva [fr] and at the Académie Moderne in Paris under the tutalge of Fernand Léger and Amédée Ozenfant.

In the 1940s, photographers, including Irving Penn, at Vogue's studios at 480 Lexington Avenue often used them for shooting the advertising work commissioned by outside clients.

Manipulation of the negative, retouching, cropping, enlarging and light drawing are some of the techniques he used to achieve the fresh form he sought in his still lifes, landscapes, nudes and portraits.

[5][6] Close friends of Matter and his wife Mercedes were the painters Jackson Pollock, Willem de Kooning, fellow Swiss photographer Robert Frank and Alberto Giacometti.

Matter's wife Mercedes was the daughter of the American modernist painter Arthur Beecher Carles, and was herself the chief founder of the New York Studio School.

World War II poster by Herbert Matter