Since Baseline 19, which appeared in 1995, Baseline has been published by Bradbourne Publishing, co-edited by Mike Daines and Hans Dieter Reichert and art-directed by HDR Visual Communication.

[citation needed] It is characterized by its large format, sumptuous art and double cover.

[citation needed] It has won several major international design awards in the USA, Europe and Japan.

[citation needed] The first four issues of Baseline were published by TSI (Typographic Systems International Ltd.).

[citation needed] Mike Daines, Jenny Daines and Hans Dieter Reichert, Veronika Reichert formed Bradbourne Publishing Ltd. and bought the magazine from Letraset in 1994.