Herbert August Wichelns (December 29, 1894 – March 4, 1973) was an American rhetorician.
Wichelns grew up in New York, attending Boys’ High School in Brooklyn.
[1] Herbert Wichelns addressed Neo-Aristotelianism in his work "The Literary Criticism of Oratory", which "has justly been hailed as one of the most fruitful and influential studies produced in our day in the field of Speech.
Wichelns judged a rhetorician in terms of preparation, main ideas, credibility, personality, audience and other factors.
The James A. Winans-Herbert A. Wichelns Memorial Award for Distinguished Scholarship in Rhetoric and Public Address has been awarded annually since 1966 by the National Communication Association (NCA) for scholarship published during the year by NCA members.