[4] It has a sister brand called Mitra Diskon Swalayan, which is the re-incarnation of Giant hypermarket that previously operated in Indonesia.

[5] In the 1960's, Kurnia realized that many Indonesians and expatriates often travel to Singapore just to purchase western imported food and beverages.

[5] After receiving advice from his Canadian friend Charles Turton, Kurnia and his wife (Nurhayati) traveled to Singapore to learn how Singaporean stores were configured.

[5] Most Indonesians purchased their groceries in the wet markets, while supermarkets were considered prestigious and restricted to the upper class.

[6] In 2010, Mulgrave exercised the convertible bond for 24.54% stake in the company, making DFI Retail Group the new majority shareholder of PT Hero Supermarket Tbk.

[11][9] The rapid growth of convenience stores and e-commerce in Indonesia shifted consumer behavior to online shopping.

[14] The company believes the new brand portfolio focus, mainly Guardian and IKEA, offers sufficient diversity and will serve markets outside the upper-class segment.