Wellcome (Chinese: 惠康; Jyutping: wai6 hong1; pinyin: Huìkāng) is a supermarket chain owned by British conglomerate Jardine Matheson Holdings via its DFI Retail Group subsidiary.
The shop specialised in imported products including wines, biscuits, canned food and beverages.
Later, Wellcome became the first supermarket to employ Electronic data interchange (EDI) technology to improve the efficiency of operation.
Wellcome opened its first 24-hour store in Great George Street, Causeway Bay on 23 October 1998.
A HK$400 million investment, "Wellcome Fresh Food Centre" was opened in 1998, occupying an area of 161,000 sq.
Wellcome introduced the "Vote For Your Favourite Brand" campaign in 2000 and soon opened a superstore at Tuen Mun Town Plaza.
[3][4] Wellcome supermarkets sell products from DFI's Meadows and Yu Pin King private labels.