In 1986, Heron expanded in the US with two new labels; children's-oriented Hi-Tops Video,[4] and sell-through oriented label Fox Hills Video (with The Nostalgia Merchant now part of Fox Hills).
[5] In 1987, Heron Communications teamed up with fledging film distributor Troma Entertainment to distribute nine films on videocassette through the Media label, and also became involved with Cox Video and executive producer Alan Landsburg to produce direct-to-video documentaries for the Fox Hills Video label.
[7] Elsewhere, Heron filed a lawsuit against American film producer/distributor The Vista Organization, charging that Vista, along with its chairman and president, with fraud and breach of contract involving Vista's then-recent merger with Carolco and subsequent transfer of video rights to Vista titles to International Video Entertainment (then partially-owned by Carolco), including Maid to Order, Fright Night Part II, and Dudes.
Hi-Tops Video was sold to Western Publishing and integrated into their Golden Book Video label;[9][10] Media continued operations into 1993, with their final releases being distributed by FoxVideo.
[11] [12][13] Other Media and Hi-Tops titles were licensed to Video Treasures for a period in the early-to-mid 1990s.