B&M announced in August 2017 that it had purchased Heron Foods for £152 million, a deal that was described as a "no brainer" by B&M's CEO Simon Arora.

Shortly after Anthony Grindell sold the business to his sister and her family – the Heucks.

[7] Malcolm and Sheila Heuck had a joint controlling interest in the company from the beginning, but in February 2003, having reached retirement age, they sold their stake to management;[6] from that point, the company was run by their sons Andrew, David and Michael.

[12][13] The company's head office is at Melton in the East Riding of Yorkshire and it has around 250 outlets which are mostly located throughout the North of England and the Midlands.

Heron Foods has developed its business in selling frozen and convenience store goods at a discount, the majority of which are household brands.