Having lost the previous seven away games at Texas A&M, a group of worried UT students sought the advice of a local fortune teller, Mozzelle "Madame Augusta" Hipple.
In response, store owners, dorm residents, and other UT supporters around Austin burned red candles ceaselessly.
[3][4] The rally has been held annually, except in 2002 after the death of Texas A&M football player Brandon Fails, and 1999 when the rally's tone was altered in response to the tragedy of the Aggie bonfire collapse; organizers extended an invitation to all Aggies and their friends to the event, which was dubbed a "Unity Gathering."
The Longhorn Band, cheerleading squad, Smokey the Cannon, the World's Largest Texas Flag, and football team all appeared at the event, where red candles were burned.
The physics department at the university decided to build an iron candle-like torch as a replacement, which was lit each year at the rally.