Hook 'Em, the official costumed mascot of The University of Texas at Austin's athletic teams, is a prominent figure at various sports events.

Beyond these sporting events, Hook 'Em's presence can be requested through the Texas Athletics website, allowing the mascot to engage with the broader university community and its supporters.

In January 1975, Steven “Sox” Sockler (BBA ‘76, MBA ‘78) attended a basketball game against the University of Houston at Gregory Gym.

In June 1975, Sockler enlisted the services of Hugh Head, an Art Professor at Lamar University, to create the headpiece.

Sockler recalled Pryor's statement, asserting that this adorned mascot is prohibited from making appearances at football games where Bevo holds absolute authority.

Sockler consistently donned the Hook’Em mascot costume for every home basketball game during the 1975-76 season.

[2] In 2014 the Hook 'Em costume was updated to include lighter horns, more defined muscles, and custom made football, basketball, and baseball uniforms.