It focuses on news in regard to affluent women and businesswomen in the Arab world.
[3] In January 2013 Mai Badr was appointed editor-in-chief of the magazine.
[3] The magazine provides news about luxury lifestyle, fashion, beauty, jewelry, travel and health.
[1] It also covers interviews with renowned personalities and celebrities such as Gwyneth Paltrow, Donna Karan, Princess Dana Al Khalifa of Bahrain, and Kim Kardashian.
[6][7] Ipsos surveys continuously indicate that it is the top magazine among affluent Arab women.