Hibbertia ulicifolia is a species of flowering plant in the family Dilleniaceae and is endemic to the south coast of Western Australia.

It is a shrub with spirally arranged, linear to awl-shaped leaves and golden yellow flowers with nine stamens fused at the bases, all on one side of two densely shortly-hairy carpels.

Hibbertia ulicifolia is a shrub that typically grows to a height of up to 1.2 m (3 ft 11 in) and has branchlets covered with minute, star-shaped hairs when young.

The five petals are golden yellow, egg-shaped with the narrower end towards the base and 4–7 mm (0.16–0.28 in) long with a notch at the tip.

[7] This species mainly grows in heath and on scree slopes in near-coastal areas mainly from Mount Le Grande to Duke of Orleans Bay in the Cape Arid National Park.