Hickford's Long Room

[4][5] The 1922 Groves noted that "most of the great performers, both vocal and instrumental, who visited England, gave their concerts there.

A season ticket (or "subscription") cost 4 guineas, about 44 days wages for a skilled tradesman.

[4][12] Non-ticket holders paid half a guinea (6-days' wages) to attend a show if space was available.

[13] Also part of the concert was violinist composer François-Hippolyte Barthélémon and his soon-to-be wife, soprano Polly Young,[14] Joseph Tacet (who was a master of the German flute),[15] the Brothers Colla (playing colascione)s, Spanish violinist Oliver (whose patron was the Earl of Abingdon)[16] and cellist Giovanni Battista Cirri.

[3] As Mr. Hickford became successful, he moved his establishment, in 1739, to Brewer Street near Golden Square, "a fashionable part of town.

The Encyclopaedia Britannica described the demolition as having a "deplorable disregard of its unique interest and historical associations".

As well as a concert venue, Hickford's was also at times the host of dances.
Hickford's Long Room at Brewer Street, 1878, showing the coved ceiling and window for the gallery above the door.
Advertisement from Dec. 1760 announcing start of concert season at Hickford's in London.