He had joined Princeton to do his PhD in International affairs and worked part time in a leather factory.

He came back after completing his education and started buying leather from Chennai to design bags in Auroville.

Through his friends and family, Hidesign reached Germany, Australia, England, and USA and scaled up.

stood for ‘East India’ and the leather was being procured 100 miles far from his own home town - Pondicherry.

He took inspiration from Hindu temples in India where brass was the preferred metal for Indian gods.

The first bags that Hidesign was able to send to Europe and USA were ecological and natural and reflected craftsmanship and hence were able to establish themselves fast.

[6] Hidesign believes in sustainability and uses environment friendly vegetable tanned leather and brass buckles.

[13] The company also has an annual recycling initiative called 'The Art of Reuse' which uses scrapped material to come up with new designs.