[3][4] [5] In 2008, Fliptrix was in the process of releasing his first album on Low Life Records the largest UK hip-hop label at the time.

[6] Friends of Fliptrix, such as Jam Baxter and Leaf Dog, asked if he could put their albums out too - and it was from there High Focus Records began to grow.

However, it has diversified its artist roster into alternative hip hop in recent years with Onoe Caponoe[7] Strange U and Jam Baxter[2][8][9] incorporating wider influences.

The track, called "Glad All Over Again", was played at Wembley in the 2016 FA Cup Final between Crystal Palace and Manchester United.

[12] Verb T and producer Pitch 92 (who have two albums out together on High Focus) also recorded the theme tune for the Sky One television series The Reluctant Landlord.