In May 2018, the Obamas launched Higher Ground Productions by signing a multi-year deal with Netflix to produce scripted and unscripted film and television projects, with the goal of the company to lift up diverse voices in the entertainment industry.
[1] Michelle Obama stated "I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others.
[2] On June 6, 2019, Spotify announced a partnership with Higher Ground to produce Spotify-exclusive podcasts.
[5] Higher Ground has multiple projects in development, including a feature film adaptation of Frederick Douglass's biography, a drama series set in the fashion scene of post-WWII New York City, and a scripted anthology series of the New York Times obituary column highlighting deaths of remarkable people not reported.
[6] In June 2022, it was announced that Higher Ground would be ending its partnership with Spotify, as it signed a multi-year, multi-million-dollar deal with Audible.