It was founded on February 9, 2010, by the Obama administration through a presidential memorandum, announcing the establishment of a Task Force on Childhood Obesity.
The Let's Move initiative is similar to the task force, except it focuses on involving more partners in the cause to reduce childhood obesity than just the United States government.
[3] This first goal includes recommendations for getting good prenatal care for mothers, support for breastfeeding, adherence to limits on screen time, and childcare with nutritious food and opportunities for children to be physically active.
Other plans included using the same scale to increase vegetable consumption in children and to decrease amounts of added sugar to many products.
[3] The second goal of the task force is to educate parents and caregivers with easier to read nutritional labels and food menus which adhere to the latest Dietary Guidelines for Americans.
[3] Improved health care services and testing to include Body Mass Index measurement for children is also part of this goal.
A director of nutrition policy for the Center for Science in the Public Interest said, "It's very comprehensive with lots of detailed recommendations that could make a real dent in childhood obesity.