Highland Superstores was an American consumer electronics and home appliance chain.

[1] The chain went public in 1985 and had 84 stores,[2] at which point it was the second-largest American electronics retailer behind Circuit City.

Despite its number of locations, the chain began to experience financial troubles in the late 1980s and early 1990s.

[1] In 1990, Highland hired an investment firm to decide the chain's future.

[4] Upon fierce competition in Texas, they left the area in 1991 and announced they would concentrate on keeping their remaining 50 stores in the Midwest.