Hilda Suarez-Talercio is a fictional character in the American dramedy series Ugly Betty, portrayed by Ana Ortiz.
[2] An analysis of Latinx characters in the media, however, listed Hilda Suarez as an example of the "Latina sex object".
With a fiery temper, she vents her rage at anyone who threatens her family, most notably next door neighbor Gina Gambarro.
Hilda was largely unsuccessful with romantic relationships until she reconciled with her ex-boyfriend (and Justin's father) Santos during the first season, during which they eventually got engaged.
However, in the first-season finale, "East Side Story", Hilda was informed Santos had been shot in a convenience store robbery.
They have a rocky start when they first meet in the episode "Betty's Baby Bump", but eventually agree to go out with each other in The Kids Are Alright",.
At one point during season one, Hilda tried to recruit Betty to join her in a new venture, selling door-to-door products from "Herbalux", a health supplement company based in Poland.
Later, she found herself out of a job after Herbalux was closed down by the FDA and the company itself became the target of a lawsuit filed by a woman in New Jersey after she lost her hair using a hand créme days before her wedding.
She would later start her own beauty salon, "The Sweet Hairafter" (later renamed "Hilda's Beautilities") thanks to Justin selling his Playbill collection.