[4]When the Norfolk Shire Horse Centre at West Runton came up for sale in 2007, Hillside Animal Sanctuary stepped in and purchased the site.
[citation needed] Hillside is now home to over 2000 rescued animals including horses, donkeys, cattle, goats, alpacas, sheep, ducks and chickens.
"[11] In June 2017, a herd of 59 cows, formerly intended as beef cattle, was rehomed to Hillside after its vegetarian owner concluded he could no longer justify farming animals.
Some of the more well known cases include in 2006, involvement in the successful prosecution of two employees of Bernard Matthews Beck Farm in Felthorpe, near Norwich, who both admitted ill treatment of animals after they were secretly filmed by a member of the Hillside unit beating turkeys with metal poles held like baseball bats.
[13][15] Later the same year another investigation by Hillside, at Cherrydene Farm in Bergh Apton, Norfolk (which produces for MFD Foods Ltd.) uncovered animal cruelty.
which won PETA UK's Best Animal-Friendly Television Programme for 2006 saying: "Especially eye-opening was video footage from inside the factory farms where turkeys and pigs are intensively reared."
In Channel 4's Dispatches programme 'Supermarket Secrets', journalist Jane Moore looked at the cost consumers and animals are paying for cheap, homogenised, convenient supermarket food.
Undercover video footage taken inside a chicken broiler house and an examination of the lives of dairy cows revealed the poor conditions for animals used for meat and milk.