Stilwell said her motivation was to "highlight positive training because there are so many dominance trainers out there messing it all up".

Victoria observes the dog(s) and owners in their home and in a range of situations, including seeing firsthand how it disrupts relationships with other people.

On occasion owners are taken to shelters or training centers to provide them with additional information.

After some time (usually several weeks), Victoria returns to evaluate how the dog and owner are progressing and, when necessary, dispenses more training advice.

There have been three US seasons and four UK series of It's Me or the Dog so far, the first running for six episodes from 31 August 2005, and earning record ratings for Channel 4.

[4] In 2007, a special one-hour show at the Crufts Competition was shown on 13 March, and a fourth series of six episodes aired in July and August.

Stilwell and her husband, Van Zeiler, have established a website titled Positively.com to raise awareness of the benefits of using humane training tools.

It included such episodes as 'The Castle Goes to the Dogs' with Matt Demar, a former rapper whose clubs later came under investigation for drug sales and his then-girlfriend Melissa Ballacchino, and another where a German Shepherd's owner taught his dog to bite trees.