During a live streamed concert on July 31, 2020, Hinatazaka46 announced that they will be releasing a new album.

The album's name, Hinatazaka, was announced on August 18; the name is the group's name written in hiragana.

[1][2] The album was released in three versions: Type-A, Type-B, and Regular.

The first two are bundled with a Blu-ray disk containing the music video of promotional track, "Azato Kawaii" (アザトカワイイ), and footage from Hinatazaka46's concerts.

[3] All lyrics are written by Yasushi Akimoto, except "Overture".