Hinomoto Oniko

Hinomoto Oniko (日本 鬼子) is a Japanese moe character created in 2010 which originated from the Breaking News (VIP) Board on 2channel, and has since become an internet meme within various forums and imageboards in Japan.

Japanese netizens chose to transform the normally racist and offensive phrase into a character which could be depicted as "cute" or moe, in an expression that the negative connotations behind the slur can be reversed.

[2] The creation of the character in 2010 follows the escalation of the Senkaku Islands dispute as a result of the fishing trawler collision incident which occurred not too long before, and was intended as a "hit back" response against growing anti-Japanese sentiment amongst Chinese netizens online and within the public opinion of Chinese people in general following the island dispute incident.

Since the character was designed to be a "personification" of the slur, she is portrayed as a young woman with long black hair and pale skin, often wearing a red kimono and demon horns, whilst holding various motifs unique to Japanese culture, such as a naginata and a hannya mask.

[8] "Konipon" (or Kohinomoto) (derived from another Chinese slur, Xiao riben "小日本" pinyin: xiǎo rìběn), who is depicted as a young girl of similar appearance, and also carries Japanese culture-related motifs along with her such as a katana as tall as her, and a pink kimono.