[2] In the original announcements, a distinctive refrain of flute music (John Cacavas' Flute Poem)[3] opens the ad, and is accompanied by the low-key style of the narrator, John Livingston (originally the executive director of the Canadian Audubon Society),[1] describing the animal over footage of it taken in the wild.
In 2003, the Canadian Wildlife Federation, in cooperation with the Government of Canada, began producing new episodes of Hinterland Who's Who, featuring two versions: These versions, now available as 30- or 60-second installments,[1] are often hosted on-camera and voiced by a female Canadian Wildlife Service worker (Jody Gienow), concluding with, "To learn more about [subject], and how you can protect it, visit "hww.ca".
[5] The initial animals featured in the new series included the polar bear, the monarch butterfly, the leatherback sea turtle, and the loon.
In July 2013, it was announced that the first four installments of Hinterland Who's Who, released in the Summer of 1963, were presumed lost, as the Canadian Wildlife Federation and the Canadian Wildlife Service were unable to locate any copies for the series' 50th anniversary, despite extensive searches of various sources, including the NFB, Library and Archives Canada, the CBC archives, and even YouTube.
These segments, filmed in black and white with versions in English and French,[6] featured the beaver, the loon, the gannet and the moose.