Companies Committed to Kids (French: Entreprises pour l'essor des enfants) (formerly known as Concerned Children's Advertisers) was a Canadian non-profit organization based in Toronto, founded in 1990 by former chief executive officer Sunni Boot and former president of the Global Television Network David Mintz as a contributive production-wide body dedicated to launching campaigns and expressing the significance of their public service announcements to target children between the ages of eight and 12.
[2] It produced over 30 announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying.
The members of the organization were private companies that market to children and families, including McDonald's, Disney, Mattel, PepsiCo, Coca-Cola, Teletoon, Hasbro, Corus Entertainment, Bell Canada, Cadbury Canada, Hershey's, Kellogg's, Kraft, Shaw Media, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, Publicis, the Institute of Communication Agencies, Rogers Media, DHX Media, and others.
[2] On March 30, 2017, the company and organization closed due to a decline in business and dormancy, and is best known in fighting child abuse.
Part of the Long Live Kids campaign, created in conjunction with the Knowledge network in British Columbia.