Companies Committed to Kids

Companies Committed to Kids (French: Entreprises pour l'essor des enfants) (formerly known as Concerned Children's Advertisers) was a Canadian non-profit organization based in Toronto, founded in 1990 by former chief executive officer Sunni Boot and former president of the Global Television Network David Mintz as a contributive production-wide body dedicated to launching campaigns and expressing the significance of their public service announcements to target children between the ages of eight and 12.

[2] It produced over 30 announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying.

The members of the organization were private companies that market to children and families, including McDonald's, Disney, Mattel, PepsiCo, Coca-Cola, Teletoon, Hasbro, Corus Entertainment, Bell Canada, Cadbury Canada, Hershey's, Kellogg's, Kraft, Shaw Media, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, Publicis, the Institute of Communication Agencies, Rogers Media, DHX Media, and others.

[2] On March 30, 2017, the company and organization closed due to a decline in business and dormancy, and is best known in fighting child abuse.

Part of the Long Live Kids campaign, created in conjunction with the Knowledge network in British Columbia.

The last logo for Concerned Children's Advertisers, before the name change.
The previous logo of CCA, which appeared in older PSAs