The formation of Hip-O Records has its roots in Universal Music Group Chairman & CEO Doug Morris' relationship with Rhino.

[2] He recognized the history of the group's labels provided a parallel opportunity to market the vintage catalog of masters, but Rhino's magical executive team was tied up tight in the deal he signed with them at Atlantic.

Today, as part of Universal Music Group, Hip-O reissues many albums from UMG's huge back catalogue - including such labels as Decca, Interscope, Geffen, A&M, Mercury, Polydor, MCA, Island and others.

[3] It released remastered classics by artists including The Supremes, Chuck Berry, Rupert Holmes, Bo Diddley, Ken Nordine, Etta James, Dobie Gray, The Miracles, Burt Bacharach, Tammi Terrell, Doug Sahm, and Muddy Waters, among others.

Their catalog includes a number of previously unreleased albums and compilations from the Motown, Mercury, Polydor, MCA, ABC, A&M, Dot, Decca, and 20th Century Records vaults.