Hipnoz (Hypnosis) is the sixth studio album by Turkish singer Hande Yener.
It features elements of electronic music, and was the singer's first studio album since the 2007 release of Nasıl Delirdim?.
Hipnoz, which consists of a total of 10 songs and is centered around the idea of "anything can happen at any time in life," was described as a more deliberate experiment by Yener.
Later, there was a problem with the video's broadcast on television channels, as it was reported that it had been banned on the grounds that it was encouraging sadomasochism.
Hande Yener, who had worked with Erol Köse Production since the album Sen Yoluna... Ben Yoluma... (2002), ended her contract with the company after paying a compensation due to "low energy and disputes".
[4] In March 2008, Yener announced that she was planning on releasing the album by the end of the year and that she was trying new things through trial and error.
[5] Hürriyet's journalist Onur Baştürk wrote in an article published on 7 April 2008 that after talking to Yener before one of her concerts he had learned that the new studio album would come out in May.
[7][8] On 27 May 2008, Hande Yener's sixth studio album Hipnoz was released by Erol Köse Production.
The album features elements of electronic music and contains ten songs, eight of which were written by Yener.
"[10] The two other songs in the album, "İyi Günler" and "Kumar (Putlar)", were written by Mor ve Ötesi's vocalist Harun Tekin.
[11] Yener wrote and dedicated the song "Gece Gündüz" to her then-boyfriend Kadir Doğulu.
[12] The song "Pinokyo" is centered around the idea that lies can help people handle out life for a short period, and Yener later said that during its recording she remembered her childhood, which made her hesitate and cry.
"[12]Special effects were applied to Yener's voice on Hipnoz, an album that she claimed to be more experimental.
[25] Radio personality Michael Kuyucu wrote that singer was getting away from the popular culture and with this album she had replaced the hot, friendly, and defiant Hande Yener with a cold and emotionless woman.
[9] Journalist Naim Dilmener found the album boring and commented on Yener's career: "She was the golden girl of pop music.
Her decision to put pop aside and surrendering herself completely to electronic music that has a narrow frame of fans is really odd."
Billboard Türkiye's writer Atilla Aydoğdu wrote in his review: "The music is in the forefront not the songs, but this doesn't mean anything by itself.
"[1] Akşam's Mehmet Özdoğan wrote in a review in 2013 and stated that there was evident similarities between the album's songs and those of Madonna's Confessions on a Dance Floor (2005).
[27] After the album was released, it was confirmed that the lead single was going to be the song "Hipnoz" and a music video was being prepared for it.
[33] Yener later announced that she wanted to end her contract with Erol Köse Production, the company with which she had worked since her second studio album Sen Yoluna... Ben Yoluma.... She cited low energy and lack of excitement on the company's side as the reason for her decision.
[37] On 1 November 2008, Hande Yener signed a contract with Avrupa Müzik to produce two new albums.