Moving to Paris in 1839, he launched a weekly magazine on fashion, literature, theatre and music entitled La Sylphide, which was impregnated with perfume from his advertisers.
[citation needed] In 1869 Hippolyte de Villemessant built on the côte d'Azur la "Villa du Soleil" as a writers retreat.
[3] October 1874, Villemessant is invited by his friend Jean-Baptiste Daloz to hunt in his property in Le Touquet.
Fascinated by the beauty of what Villemessant calls the « Arcachon of the North », he gives his friend the idea to transform part of his property into a future sea resort.
Thus in 1882, came a live the first part of Touquet Paris Plage (in the west of the boulevard Daloz).