[2] He attended California Polytechnic State University, San Luis Obispo and graduated with a BA in graphic design.
[6] In 2016, Asai left Apple, after which Tor Myren succeeded him in the role of Vice President of Marketing Communications.
"[10] Airbnb co-founder and CEO, Brian Chesky, called Asai "somebody who changed the trajectory of the company"; Chesky cited him and Jony Ive as ex-Apple hires who helped him realize Steve Jobs' leadership methodology in himself as he was rebuilding and restructuring Airbnb during the COVID-19 pandemic.
From a marketing perspective, it really allows us to reach new segments of people, new demographics, and most importantly, new geographies.
"[17] In terms of results, Asai stated that he intended for Icons to drive "awareness and traffic" to Airbnb and bringing on new customers to its vision; he also stated that certain Icons would hopefully help Airbnb's popularity in regions like India and Latin America.