Louis is widely regarded as the first person of African-American descent to achieve the status of a nationwide hero within the United States and was also a focal point of anti-Nazi sentiment leading up to and during World War II.
[12] He was instrumental in integrating the game of golf, breaking the sport's color barrier in America by appearing under a sponsor's exemption in a PGA event in 1952.
[22][23][24][25] The sport of boxing came to the United States from England in the late 1700s and took root in the 1800s mainly in large urban areas such as Boston, New York City, and New Orleans.
It was popular because of its relatively low production costs compared with other sports, professional boxing was a major feature of television programming throughout much of the 1950s and early 1960s.
[32] In the 1960s and 1970s, Muhammad Ali became an iconic figure, transformed the role and image of the African American athlete in America by his embrace of racial pride, and transcended the sport by refusing to serve in the Vietnam War.
In 1992 Dallas Malloy won a case and USA Boxing admitted women to its program, being the first governing body in the world to do so.
[38] The first recorded women's boxing match in the United States occurred in New York in 1888, when Hattie Leslie beat Alice Leary in a brutal fight.
[42] But early into 2000's, the sport fell back to relative obscurity due to lack of promotion, television exposure and poor matchmaking.
[47] Boxing used to be a popular staple viewing on American television due to its low costs and production values and was broadcast on all the major networks.
[49] One noted factor was the sport's exclusivity to these premium outlets, while mixed martial arts events were eventually broadcast on major television networks and more accessible platforms, drawing in a younger demographic and more mainstream coverage.
[52][44][53][54] 2015 would also mark the launch of Al Haymon's Premier Boxing Champions, which would help reintroduce the sport to mainstream audiences by airing events on both broadcast and cable networks and incorporating thematic elements to court younger viewership.