[10] HitFix was founded by ex-Reed Business Information Development executive Jen Sargent and former L.A. Times and MSN.com film editor Gregory Ellwood.

Sargent and Ellwood's goal was to create a site that fit into the gap between trade publications and gossip- or celebrity-scandal-driven sites, such as TMZ, and to target an audience slightly skewed towards males – a unique approach in a female-driven industry[11] – while catering to 18- to 34-year-olds.

[12] HitFix received its first funding from Golden Seeds, the fourth largest angel investment group in the United States, in 2009.

[11] Formerly known as “Moriarty”, McWeeny previously wrote for Ain't It Cool News.

McWeeny announced his move to HitFix in 2008 in a review of The Curious Case of Benjamin Button.