[2][3] "Hit dem folks" gained recognition through online video-sharing platforms like YouTube and Instagram, and it remains a frequently-used gesture among social media dancers.
"Hit dem folks" is one of many dance trends to originate from Southern rap culture.
[6] Gaining popularity among local dancers, and the Atlanta club dance scene, "hit dem folks" became a viral sensation in 2015.
Online video-sharing platforms have allowed these trends to spread rapidly, and reach an international audience.
Its music video would feature one of the first "viral" dance trends to emerge from the internet, and one of many to showcase the unique cultural elements of America's Black South during the 2000s.