[1][2] In January 1994, the Kansas City-based rock band Molly McGuire[3] signed with the label and recorded their debut album Sisters of… [4](HIT-02).

The label released a seven-inch single by Molly McGuire "heart[5]" (HIT-001) and a split single between Molly McGuire and KC power trio Shiner "Crush" b/w "Exhaust"[6] (HIT-003) prior to the release of Sisters of… in the summer of 1994.

In the fall of 1995 Molly McGuire commenced work on their second album "Lime[13]" which was released on HitIt!/Epic Records in 1996.

In the summer of 1996, Shiner recorded their second full-length album "Lula Divinia"[14] (HIT-20) which was released in the spring of 1997 as the first release through a joint venture marketing and distribution deal with Tommy Boy Records and the Alternative Distribution Alliance (ADA).

and began work on his third studio album "Soft Explosives[17]" after relocating to Chicago in 1995 after being brought to town to do press and play a couple of shows in 1995.