The radio station is targeted to the youth in Central Victoria, Australia.

finalising transmission site arrangements for new services in neighbouring townships.

[citation needed] HIT Radio is an established service designed to provide an alternative rock, dance, and house format for the youth in smaller regional centres in Victoria.

However, it has settled a range of popular weekly features, and a solid format of chart hits, new releases and dance/house music.

Future stations are speculated to include Heathcote, and two suburban low power licenses in the Inner South and the East of Melbourne.